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PRstack book#2

30 PR pros combine forces for massive how-to guide on tools

For those of you that don't know, #PRstack is the largest crowd-sourced education effort in the history of PR practice.
It contains 48 free guides to help public relations professionals get better at digital PR.
I'm one of 30 contributors to the book.
My chapter looks at how you can use Google and Linkedin to research journalists and inflencers.
The idea is the brainchild of Stephen Waddington.

"I’ve always been mildly envious of the cooperative
spirit that exists in coding and SEO. Open source communities tackle issues that the industries are facing and aid learning and development.

They’re typically focussed on a single goal and operate outside existing industry structures. This enables them to move quickly.It turns out that the public relations industry can also put aside competitive issues and open source. It’s how PRstack was created."

And it launches today.
The second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 
30 contributors have created over 40 practical examples of tools that can be used in public relations, content marketing, and search engine optimisation (SEO). 
I was delighted to be involved, thanks for the team at Prezly for their hard word.

PRstack #2 is endorsed by both the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

The contributors to the second book were Matt Anderson; Matt Appleby;
Stella Bayles; Michael Blowers; Liz Bridgen; Stuart Bruce; Gini
Dietrich; Erica Eliasson; Helen Laurence; Rich Leigh; Hannah Lennox; Tim
Lloyd; Kevin Lorch; Maria Loupa; Rachel Miller; Lauren Old; Adam
Parker; Laura Petrolino; Andy Ross; David Sawyer; Aly Saxe; Laura
Sutherland; Max Tatton-Brown; Frederik Tautz; Abha Thakor; Frederik
Vincx; Angharad Welsh; Livi Wilkes; Arianne Williams; and Michael White.

If you want to head straight to the good stuff you can find me on page 80...
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